‘High there!’ - Something ‘turtley awesome’ and ‘magical’ has arrived! Creative Sparrow agency are excited to announce the acquisition of Okie Dokie, a bright and vibrant children’s brand with vast appeal. Okie Dokie, created by illustrator Ian Worrall-Dutton, is available to license on a wide range of Children’s products. Character development illustrator Ian has seen proven success with his characters within the children’s market with sister brand Hello Munki. Having seen huge success on stationery and a strong and reputable social media presence Creative Sparrow are looking to take Okie Dokie to the next level, initial licensing efforts are underway with the agency who are committed to grow its brand, taking Okie Dokie into the home and giving children an array of products featuring characters who have instant likeability and longevity.

The brand consists of fourteen stand-alone characters, each with its own tag line to suit its personality, also featuring bright and bold patterns which unify the brand. Opportunities for apparel, toys & Games, accessories, party and more will be a focus in 2021. We are also looking to partner with publisher’s to take the characters onto the page within a range of children’s books where the characters evolve and interact with one another.

Okie Dokie has wide appeal, aimed at 3-8 year olds, from board books and preschool toys and games to early years and with scope to extend to the tween market with characters such as the ‘utterly fabulous’ flamingo and ‘magical’ unicorn.

Please get in touch to see the entire range and style guide